Full Stack
Full-Stack Product Engineering
I work best on products with moving parts: frontend, backend, automation, payments, data, and AI features that all need to cooperate. The goal is not to ship fast at any cost. It is to ship ambitious products cleanly, with architecture that still makes sense six months later.
What I usually build
- Multi-surface products combining web, mobile, backend services, and automations.
- Data-heavy platforms with ingest pipelines, dashboards, and internal workflows.
- Founder-led products that need decisive execution without accumulating chaos.
Relevant case studies
Premium, constrained ad-generation system for product marketing teams, ecommerce brands, app founders, and agencies. Focused on a single high-quality workflow from brief to canonical export and delivery.
Crime analytics platform for New Zealand with automated police data ingestion and safety scoring.
Comprehensive dashboard system for law firms, lawyers, and executors managing estates.
Questions clients usually ask before starting
What kind of clients are the best fit?
Founders, startups, and small teams with a real product to ship and enough complexity that architectural judgment matters. I am most useful where multiple systems have to cooperate cleanly.
Do you work only as an implementer?
No. I can work from clear specs, but I am often brought in because the architecture, scope breakdown, and product tradeoffs still need strong ownership.